YouTube Digital Strategist
Quick answer
The International Rescue Committee is hiring a remote consultant YouTube Digital Strategist to develop a channel strategy, audit existing content, and establish a growth roadmap for donor engagement.
- Role
- YouTube Digital Strategist
- Organization
- International Rescue Committee
- Work setup
- Remote
- Level
- Senior
- Category
- Communications & Marketing
The role
The International Rescue Committee is seeking an experienced YouTube Strategist for a consultancy engagement to build and optimize their YouTube presence. The consultant will conduct a channel audit, develop a comprehensive growth strategy, and create an editorial roadmap to reach new audiences and donors. The role involves close collaboration with digital, creative, and fundraising teams to ensure long-term channel sustainability. This project aims to integrate YouTube effectively into the organization's broader digital and paid media efforts.
What you'll do
- Conduct a comprehensive audit of the existing YouTube channel and benchmark performance against NGOs.
- Develop a long-term YouTube strategy including content pillars, formats, and channel architecture.
- Build an editorial calendar and content pipeline in partnership with internal creative teams.
- Establish KPIs and a measurement framework to evaluate channel performance.
- Produce a handover package and implementation roadmap for long-term internal capacity building.
What it takes
- At least 5 years of experience in digital content strategy with a specific focus on YouTube.
- Proven track record of growing YouTube channels for NGOs, media, or mission-driven organizations.
- Deep understanding of platform dynamics, algorithm behavior, and YouTube SEO.
- Experience developing strategies that integrate organic content with paid media.
- Strong ability to collaborate across communications and fundraising departments.
What you'll bring
Frequently asked questions
Is this position remote?
The posting indicates this is a consultancy engagement, and given the global nature of the IRC's digital teams, it is structured as a remote role.
What is the compensation for this role?
The compensation is not specified in the job description; applicants are requested to provide their daily or weekly rate during the application process.
What are the primary qualifications required?
Candidates need at least 5 years of digital strategy experience with a focus on YouTube and a track record of growing channels for mission-driven organizations.
How do I apply for this consultancy?
Interested candidates should send a cover letter, CV with relevant portfolio examples, links to managed YouTube campaigns, and their expected rates to the contact information provided in the posting.
How to apply
Apply directly on International Rescue Committee's site. We link straight through — no resume parsing, no profile to fill out.
This listing is aggregated from a third-party source and its summary may be auto-generated, so details can be inaccurate or out of date. ForGood is not the employer and is not liable for the content — please verify everything on International Rescue Committee's official posting before applying.