Director of Audience Development, Marketing & Communications
Quick answer
GBH is hiring a senior Director of Audience Development, Marketing & Communications (MA, US) with a salary range of $130,180 - $167,000 to lead the integration of audience development, communications, marketing, publicity, and brand management for FRONTLINE.
- Role
- Director of Audience Development, Marketing & Communications
- Organization
- GBH
- Location
- One Guest Street, Brighton, MA 02135
- Work setup
- Hybrid
- Level
- Senior
- Compensation
- $130,180 - $167,000
- Category
- Communications & Marketing
The role
The Director of Audience Development, Marketing & Communications at GBH is responsible for shaping and executing a unified strategy that expands FRONTLINE's audience, strengthens its brand, and deepens engagement with viewers across platforms.
What you'll do
- Develop and advance short and long-term audience development, marketing, and communications and brand strategies
- Lead efforts to grow and diversify FRONTLINE's audience across broadcast, digital, social, audio, streaming, and emerging platforms
- Develop and execute integrated marketing and publicity campaigns
- Develop and oversee FRONTLINE's awards strategy
- Develop and maintain strategic partnerships that amplify FRONTLINE content and extend audience reach and brand impact
What it takes
- Bachelor's degree in communications, journalism, marketing, public relations, or a related field
- Minimum 8-10 years of progressively responsible experience in audience development, communications, marketing, publicity, media relations, or related fields
- Minimum 5 years of leadership experience managing teams and external partners
- Experience within journalism, news, documentary, public media, entertainment, or mission-driven media organizations
What you'll bring
Frequently asked questions
Where is the job located?
The job is located at One Guest Street, Brighton, MA 02135, and the role is hybrid, requiring staff to work onsite a minimum of two days each week, every Tuesday and Wednesday.
What is the compensation range?
The compensation range is $130,180 - $167,000.
What are the key qualifications required?
Key qualifications include a bachelor's degree, 8-10 years of experience in audience development, communications, marketing, publicity, media relations, or related fields, and 5 years of leadership experience managing teams and external partners.
How do I apply?
To apply, contact the Human Resource department by sending an email to [email protected] or by calling 617-300-2000 for assistance with the application or interview process.
Is the job remote eligible?
The job is not fully remote eligible; it is a hybrid position requiring staff to work onsite a minimum of two days each week, every Tuesday and Wednesday.
How to apply
Apply directly on GBH's site. We link straight through — no resume parsing, no profile to fill out.
This listing is aggregated from a third-party source and its summary may be auto-generated, so details can be inaccurate or out of date. ForGood is not the employer and is not liable for the content — please verify everything on GBH's official posting before applying.
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