B2B Customer Lifecycle Marketing Manager, Integrated Marketing
Quick answer
Khan Academy is hiring a remote B2B Customer Lifecycle Marketing Manager (US or Canada-based) paying $96.8k-$108.9k USD or $130.8k-$147.2k CAD to lead lifecycle and acquisition marketing for school district partners.
- Role
- B2B Customer Lifecycle Marketing Manager, Integrated Marketing
- Organization
- Khan Academy
- Location
- Remote
- Work setup
- Remote
- Level
- Mid
- Compensation
- $96,800 - $108,900 USD (US-based) or $130,807 - $147,158 CAD (Canada-based)
- Category
- Communications & Marketing
The role
Khan Academy is seeking a B2B Customer Lifecycle Marketing Manager to own and execute lifecycle programs for school district partners, including onboarding, engagement, and renewal. The role involves developing data-driven communications, creating campaign content, and collaborating cross-functionally with Sales and Product Marketing. Additionally, the manager will support top-of-funnel acquisition efforts and integrated product launches to drive awareness and lead generation. This is an opportunity to contribute to a mission-driven organization focused on providing free, world-class education globally.
What you'll do
- Own and execute B2B customer lifecycle programs including onboarding, engagement, and renewal.
- Develop and manage lifecycle communications like emails, newsletters, and in-product touchpoints.
- Execute top-of-funnel B2B acquisition campaigns to drive awareness and generate leads.
- Track lifecycle performance metrics to surface insights and optimize marketing programs.
- Collaborate with Sales and Product Marketing to create enablement assets and support product launches.
What it takes
- 4+ years of marketing experience in B2B, education, or SaaS environments.
- Strong writing skills with a portfolio of conversion-oriented copy.
- Demonstrated experience supporting acquisition and engagement through integrated marketing.
- Ability to work independently and manage multiple stakeholders on short timelines.
- Proficiency in using marketing tools and analytics to measure campaign performance.
What you'll bring
How we treat you
Competitive salary, 401(k) with 4% match, comprehensive medical/dental/vision/life insurance, generous parental leave, ample paid time off, 8 wellness days, and a remote-first culture.
Frequently asked questions
Is this position remote?
Yes, Khan Academy operates with a remote-first culture that caters to the candidate's time zone.
What is the compensation for this role?
The salary range is $96,800 - $108,900 USD for US-based candidates and $130,807 - $147,158 CAD for Canada-based candidates.
What are the primary responsibilities of this role?
The role involves managing customer lifecycle programs (~70%) for school district partners and supporting B2B acquisition and integrated campaigns (~30%).
How do I ensure a job posting is legitimate?
Khan Academy recruiters only communicate via @khanacademy.org email addresses and will never solicit money or equipment fees; always cross-reference openings with the official Khan Academy Careers page.
How to apply
Apply directly on Khan Academy's site. We link straight through — no resume parsing, no profile to fill out.
This listing is aggregated from a third-party source and its summary may be auto-generated, so details can be inaccurate or out of date. ForGood is not the employer and is not liable for the content — please verify everything on Khan Academy's official posting before applying.