Senior Marketing Lead
Quick answer
The Economist Group is hiring a Senior Marketing Lead for a fixed-term position in London to develop and execute cross-channel marketing campaigns for co-located events, with a hybrid work schedule and competitive benefits.
- Role
- Senior Marketing Lead
- Organization
- The Economist Group
- Location
- London, UK
- Work setup
- Hybrid
- Level
- Senior
- Category
- Communications & Marketing
The role
The Economist Group is seeking a Senior Marketing Lead for a fixed-term position in London to develop and execute cross-channel marketing campaigns for co-located events.
What you'll do
- Take full ownership of creating marketing strategies for co-located events
- Develop and execute campaigns for the calendar of co-located events using a range of channels
- Validate potential co-located event opportunities through market research and data analysis
- Provide guidance and clarity to marketing team members delivering co-located events
- Ensure all event copy and marketing messaging adhere to The Economist Group’s quality standards and editorial guidelines
- Monitor, track, and provide analysis of marketing activity and adjust campaign plans accordingly
What it takes
- Proven event marketing experience
- A Bachelor’s degree or equivalent recognised marketing qualification
- Excellent client and external stakeholder management skills
- Exceptional time management and the ability to manage numerous projects and budgets simultaneously
- A strong understanding of the customer journey, acquisition process, and digital marketing channels
- Experience using marketing and analytics systems such as Google Analytics, Salesforce, Cvent
What you'll bring
How we treat you
A highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through the Employee Assistance Program. Additionally, a range of lifestyle benefits, including the Work From Anywhere program, generous annual and parental leave, and dedicated days off for volunteering and moving home. Free access to all The Economist content.
Frequently asked questions
Where is the job located?
The job is based in London, UK, with a hybrid work schedule.
What is the compensation for this role?
The compensation is not specified in the job posting.
What are the key qualifications required for this role?
Key qualifications include proven event marketing experience, a Bachelor’s degree or equivalent recognised marketing qualification, excellent client and external stakeholder management skills, and a strong understanding of the customer journey, acquisition process, and digital marketing channels.
How do I apply for this role?
To apply, visit the PCDN.Global job posting and follow the application instructions provided.
How to apply
Apply directly on The Economist Group's site. We link straight through — no resume parsing, no profile to fill out.
This listing is aggregated from a third-party source and its summary may be auto-generated, so details can be inaccurate or out of date. ForGood is not the employer and is not liable for the content — please verify everything on The Economist Group's official posting before applying.