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GoFundMe

Principal Product Marketing Manager, Nonprofits

LocationSan Francisco, CA
SetupOn-site
LevelSenior
Posted1d ago
Communications & Marketing

Quick answer

GoFundMe is hiring a senior Principal Product Marketing Manager, Nonprofits in San Francisco, CA, with a compensation range of $171,000 - $257,000.

Role
Principal Product Marketing Manager, Nonprofits
Organization
GoFundMe
Location
San Francisco, CA
Work setup
On-site
Level
Senior
Compensation
$171,000 - $257,000
Category
Communications & Marketing

The role

GoFundMe is seeking a strategic, outcomes-obsessed Principal Product Marketing Manager to help shape the next chapter of how we help nonprofits grow. This role involves defining the ideal customer profile, shaping the marketplace and peer-to-peer product strategy for nonprofits, and building differentiated positioning and narrative.

What you'll do

  • Define our ideal customer profile
  • Shape our marketplace and peer-to-peer product strategy for nonprofits
  • Build differentiated positioning and narrative
  • Lead through influence
  • Drive alignment across cross-functional leadership
  • Use AI to amplify impact

What it takes

  • Significant product marketing experience
  • Proven 0-to-1 product and market development
  • Strong analytical and commercial judgment
  • Excellent strategic and systems thinking
  • Exceptional positioning and storytelling skills
  • Proven ability to lead complex, cross-functional go-to-market initiatives

What you'll bring

Product marketing experienceMarketplacenetworkor B2C2B experienceProven 0-to-1 product and market developmentStrategic and systems thinking

How we treat you

Competitive pay, comprehensive healthcare benefits, financial assistance for hybrid work, family planning, generous parental leave, flexible time-off policies, mental health and wellness resources, growth opportunities, commitment to DEI, community engagement

Frequently asked questions

Where is the job located?

The job is located in San Francisco, CA, and is an in-office position.

What is the compensation range?

The compensation range is $171,000 - $257,000.

What are the key qualifications required?

Key qualifications include significant product marketing experience, proven 0-to-1 product and market development, and strong analytical and commercial judgment.

How do I apply?

You can apply now on the job posting page.

Is the job remote?

No, the job is an in-office position in San Francisco, CA.

How to apply

Apply directly on GoFundMe's site. We link straight through — no resume parsing, no profile to fill out.

Apply now →

This listing is aggregated from a third-party source and its summary may be auto-generated, so details can be inaccurate or out of date. ForGood is not the employer and is not liable for the content — please verify everything on GoFundMe's official posting before applying.

Meet people in Communications & Marketing

Upcoming conferences and workshops where people doing this kind of work get together.

Digital Collegium Annual Conference 2026
Oct 18–21, 2026 · Pittsburgh, United States + online
International Fundraising Congress (IFC 2026)
Oct 20–23, 2026 · Noordwijkerhout, Netherlands + online
Nonprofit Storytelling Conference 2026
Oct 26–28, 2026 · Tucson, United States + online

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