Lifecycle Marketing Lead
Quick answer
Bobbie is hiring a remote Lifecycle Marketing Lead (senior level) to drive retention strategy and support parent retention and revenue growth, offering competitive compensation and benefits.
- Role
- Lifecycle Marketing Lead
- Organization
- Bobbie
- Location
- Worldwide (Remote friendly)
- Work setup
- Remote
- Level
- Senior
- Category
- Communications & Marketing
The role
Bobbie is seeking a Lifecycle Marketing Lead to drive retention strategy across various channels, including email and SMS, to support parent retention and revenue growth.
What you'll do
- Partner with the Director on lifecycle roadmap
- Own execution of growth and retention strategy across email, SMS, and other channels
- Support lifecycle programs end-to-end, covering post-checkout, onboarding, upsell and cross-sell, loyalty and referral, list growth, and product launches
- Drive a test-and-learn agenda tied to company-level retention metrics
- Serve as the go-to resource on the retention journey
- Partner with various teams to ensure on-brand and performant sends
What it takes
- 8-10 years of lifecycle marketing experience with a clear focus on retention
- Hands-on experience with SMS marketing, Klaviyo, Attentive, and Recharge
- Strong technical understanding of triggered communications
- A track record of driving measurable retention results through testing
- Retention marketing experience at a high-growth CPG or DTC brand
- Experience working across data, product, creative, and care teams
What you'll bring
How we treat you
Competitive stock options, 401k with employer match, 100% covered medical, dental, and vision insurance, US-based remote work model, flexible time off policy, 16 paid company holidays, 16 weeks of paid parental leave, one year subscription to Bobbie, $75 monthly internet stipend, co-working space reimbursement
Frequently asked questions
Where is the job located?
The job is based worldwide with a remote-friendly work model.
What is the compensation package?
Compensation is not specified in the job posting.
What are the key qualifications required?
Key qualifications include 8-10 years of lifecycle marketing experience, hands-on experience with SMS marketing, and a strong technical understanding of triggered communications.
How do I apply?
You can apply now on the PCDN.Global website.
What is the work schedule?
The work schedule is remote.
How to apply
Apply directly on Bobbie's site. We link straight through — no resume parsing, no profile to fill out.
This listing is aggregated from a third-party source and its summary may be auto-generated, so details can be inaccurate or out of date. ForGood is not the employer and is not liable for the content — please verify everything on Bobbie's official posting before applying.