Lifecycle Marketing Lead
Quick answer
Prosper Health is hiring a Lifecycle Marketing Lead to drive customer engagement and retention strategies for their mental health services for neurodivergent adults.
- Role
- Lifecycle Marketing Lead
- Organization
- Prosper Health
- Level
- Senior
- Category
- Communications & Marketing
The role
Prosper Health is seeking a Lifecycle Marketing Lead to own and scale the customer journey across email, SMS, and other channels for their neurodivergent-focused mental health platform. This role involves building the testing infrastructure, segmentation strategies, and messaging frameworks to drive engagement, retention, and reactivation. As the first dedicated hire in this function, you will act as both a strategic lead and a hands-on operator, working cross-functionally to optimize the client experience. You will play a pivotal role in a rapidly growing company, ensuring communication aligns with the mission of providing specialized care for autistic and neurodivergent adults.
What you'll do
- Own the end-to-end lifecycle marketing strategy across all product touchpoints.
- Design and execute a rigorous A/B testing roadmap to improve conversion and retention.
- Operate and optimize lifecycle platforms like Customer.io, managing triggers and segmentation.
- Analyze performance metrics to identify opportunities for growth and process improvements.
- Write compelling, brand-aligned email and SMS communications based on behavioral psychology.
What it takes
- 5-8 years of experience in marketing or growth, with at least 2 years in lifecycle marketing.
- Hands-on expertise with lifecycle platforms like Customer.io, Braze, Iterable, or Klaviyo.
- Strong analytical skills including proficiency in Excel, Google Sheets, and SQL.
- Ability to think systematically about customer journeys and operational mechanics.
- Proven experience as a strategic owner of complex marketing functions.
What you'll bring
Frequently asked questions
What is the focus of this role?
This role is the first dedicated lifecycle marketing hire at Prosper Health, responsible for building the strategic growth engine that manages client engagement, retention, and reactivation across email and SMS channels.
What are the key technical requirements?
Candidates must have hands-on experience with lifecycle platforms such as Customer.io, Braze, or Iterable, and possess strong analytical skills, including the ability to work with data in SQL and Excel.
Is this a remote role?
The job description does not explicitly state the work location or remote/hybrid status.
How do I apply for this position?
The provided job description does not include a specific application link or deadline, so please check the official Prosper Health careers page for instructions.
How to apply
Apply directly on Prosper Health's site. We link straight through — no resume parsing, no profile to fill out.
This listing is aggregated from a third-party source and its summary may be auto-generated, so details can be inaccurate or out of date. ForGood is not the employer and is not liable for the content — please verify everything on Prosper Health's official posting before applying.