Director, Audience Strategy & Growth (Social, Video, Membership)
Quick answer
REFORM Alliance is hiring a senior Director, Audience Strategy & Growth (Social, Video, Membership) in New York City, paying $120,000-$150,000, to lead the organization's cross-platform audience development function.
- Role
- Director, Audience Strategy & Growth (Social, Video, Membership)
- Organization
- REFORM Alliance
- Location
- New York City
- Work setup
- On-site
- Level
- Senior
- Compensation
- $120,000-$150,000
- Category
- Communications & Marketing
The role
The Director, Audience Strategy & Growth will lead the organization's cross-platform audience development function, setting growth strategies and driving engagement across social, video, and audio platforms.
What you'll do
- Set audience strategy
- Own the analytics and insights function
- Drive growth for major moments and campaigns
- Build a digital center of excellence
- Drive REFORMer membership and activations
- Support brand extensions
What it takes
- 5+ years of experience in audience strategy, audience development, or growth marketing
- Strong analytics fluency
- Experience with performance/paid media
- Experience collaborating with platform partners and influencers
- A collaborative, cross-functional operating style
- Genuine passion for criminal justice reform
What you'll bring
How we treat you
Competitive salaries, comprehensive benefits, 20 days of PTO, 401(k) match, health insurance, cell phone reimbursement
Frequently asked questions
Where is the job located?
The job is located in New York City, and the role is in-office 4-5 days per week.
What is the compensation range?
The compensation range is $120,000-$150,000.
What are the key qualifications required?
Key qualifications include 5+ years of experience in audience strategy, strong analytics fluency, and experience with performance/paid media.
How do I apply?
Apply through the organization's application process, which includes a phone screen, virtual interviews, and a final interview with the CEO.
Is the job remote?
The job is not remote; it requires in-office work 4-5 days per week.
How to apply
Apply directly on REFORM Alliance's site. We link straight through — no resume parsing, no profile to fill out.
This listing is aggregated from a third-party source and its summary may be auto-generated, so details can be inaccurate or out of date. ForGood is not the employer and is not liable for the content — please verify everything on REFORM Alliance's official posting before applying.
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