Direct Donor Marketing Strategist
Quick answer
The American Red Cross is hiring a mid-level Direct Donor Marketing Strategist with a salary range of $75,000 - $80,000 to develop and implement direct donor marketing strategies for platelet and plasma donors.
- Role
- Direct Donor Marketing Strategist
- Organization
- American Red Cross
- Location
- Varies based on work assignment
- Level
- Mid
- Compensation
- $75,000 - $80,000
- Category
- Communications & Marketing
The role
Develops, implements and monitors direct donor marketing strategies for platelet and plasma donors, including ideating campaigns, developing channel marketing strategies, and managing physical incentive items.
What you'll do
- Develops and implements direct-to-donor marketing plans
- Coordinates item selection and budget management for onsite incentive items
- Continually reviews and optimizes audience segment identification
- Maintains educational materials at donation centers
- Collaborates with various teams to execute marketing programs
What it takes
- 4-year college degree or equivalent
- 5 to 7 years of marketing experience
- Prior direct marketing experience in physical item/swag incentive development
- Email metrics analysis and segment growth strategy experience
- Experience in healthcare marketing and/or onsite experience
What you'll bring
How we treat you
Medical, Dental, Vision plans, Health Spending Accounts, Flexible Spending Accounts, PTO, Holidays, 401K with match, Paid Family Leave, Employee Assistance, Disability and Insurance, Service Awards and recognition
Frequently asked questions
Where is the job located?
The location varies based on the work assignment.
What is the compensation range?
The salary range for this position is $75,000 - $80,000.
What are the key qualifications required?
Key qualifications include a 4-year college degree, 5 to 7 years of marketing experience, and prior direct marketing experience in physical item/swag incentive development.
How do I apply?
You can apply by September 23, 2026, through the American Red Cross's application process.
How to apply
Apply directly on American Red Cross's site. We link straight through — no resume parsing, no profile to fill out.
This listing is aggregated from a third-party source and its summary may be auto-generated, so details can be inaccurate or out of date. ForGood is not the employer and is not liable for the content — please verify everything on American Red Cross's official posting before applying.