Assistant Retail Marketing Manager
Quick answer
Lapaire Group is hiring an in-office Assistant Retail Marketing Manager in Abidjan, Côte d’Ivoire, to design and execute multi-country marketing campaigns and optimize regional media strategies.
- Role
- Assistant Retail Marketing Manager
- Organization
- Lapaire Group
- Location
- Abidjan, Côte d’Ivoire
- Work setup
- On-site
- Level
- Mid
- Category
- Communications & Marketing
The role
The Assistant Retail Marketing Manager will design, plan, and execute marketing campaigns and commercial promotions across the Lapaire Group. This role oversees the annual campaign calendar, ensures local deployment of operational toolkits, and optimizes media buying strategies across multiple African countries. The position requires a data-driven professional to track campaign performance, conduct post-mortems, and report key metrics to the Retail Marketing Manager. You will collaborate closely with regional teams to ensure consistency and growth in customer acquisition and brand visibility.
What you'll do
- Develop and manage the annual retail marketing campaign calendar across all operating countries.
- Create and distribute execution toolkits to local marketing teams to ensure flawless deployment.
- Oversee regional offline media buying strategies and negotiate with media vendors.
- Monitor and report on campaign KPIs, including foot traffic, eye tests, and sales lift.
- Conduct field visits to audit campaign execution and address operational bottlenecks.
What it takes
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum 5 years of experience in trade marketing or campaign management.
- Proven track record managing complex projects in a multi-country environment.
- Professional fluency in both French and English is mandatory.
- Strong proficiency in data analysis, Excel, and Google Suite.
What you'll bring
Frequently asked questions
Where is this position based?
This role is based in Abidjan, Côte d’Ivoire, and requires working from the office.
What level of experience is required for this role?
Candidates must have at least 5 years of experience in trade marketing, campaign management, or account management, ideally within an FMCG or agency setting.
Is bilingualism required for this job?
Yes, professional fluency in both French and English is mandatory as the role involves creating briefs and navigating a bilingual organizational structure.
What is the compensation for this position?
The compensation for this role is not explicitly specified in the job posting.
How to apply
Apply directly on Lapaire Group's site. We link straight through — no resume parsing, no profile to fill out.
This listing is aggregated from a third-party source and its summary may be auto-generated, so details can be inaccurate or out of date. ForGood is not the employer and is not liable for the content — please verify everything on Lapaire Group's official posting before applying.